Friday, October 29, 2010 EST
Les Masonson’s (author of All About Market Timing), latest book  was published in May 2010 by the Financial Times Press titled "Buy DON'T Hold" Investing with ETFs Using Relative Strength to Increase Returns with Less Risk.

In the book financial consultant Les Masonson introduces readers to an easy-to-use investing strategy that delivers better returns than buy-and-hold  with less risk.  This book was written for self-directed investors who want to take control of their investment outcomes, rather than leave it to chance.

Masonson shows you how to regain control over your portfolios using low-cost, diverse ETFs selected with his unique Stock Market Dashboard. You’ll learn how to reliably identify market bottoms and tops, so you know exactly when to get in and out. When it’s time to buy, Masonson helps you choose the most suitable ETF market segments with the maximum profit opportunity. He spells out exactly when you need to sell, as well, to protect your hard-earned cash.

* Discover the powerful and accurate Stock Market Dashboard
* Eight “go/no-go” indicators that identify major market shifts in time to act
* The many advantages of investing in a select group of ETFs
* Choosing the right market segments at the right time
* Mastering the powerful relative strength analysis technique
* Your personal investing plan: a six-step roadmap for success
* How to avoid market downturns that will demolish your hard-earned gains, again and again
* How to use ETFs with momentum to improve your returns with reduced risk
* How to determine whether you are a conservative, moderate, or aggressive investor

Les also has a supporting website for the book which contains his Blog, FAQs, and other useful information to use the strategy in the book. Each week on Sunday, Les updates his views on the Stock Market Dashboard with commentary and charts. You can visit the site by clicking here.

About Les Masonson

Leslie N. Masonson, MBA, CCM, is President of Cash Management Resources, a financial consulting firm that he founded in 1987. Masonson's 40-year working career has spanned financial advisory services, trading, investing, banking operations, management, teaching, and cash/treasury management consulting. Most recently, for the past six years he was a Financial Advisor offering investment management services to retail clients. Much earlier in his career, he worked at three large banks for a total of 17 years as a Vice President at Citibank, an Assistant Vice President at Bank of America, and an Assistant Secretary at Irving Trust Company.

He has written more than 50 articles - interviews with traders, and product and book reviews - for numerous financial publications, including Technical Analysis of Stocks & Commodities, Active Trader, and Futures magazine. He has lectured on investing on several cruise lines including Crystal, Celebrity, and Norwegian. In November 2003, he spoke at the Intershow Online Investor's Expo, on "Successfully Trading Stocks for a Living." Masonson has been studying the stock market for more than 50 years. He has invested in mutual funds, stocks, options, futures, and commodities. Masonson has read more than 500 books on investing and trading, and he is proficient in technical analysis.